A Brief History of Cherrycore

A brief History of Cherrycore

Cherry Sutherland is the founder and owner/operator of Cherrycore, established in 2011. She began her professional piercing career in 2003 and has continuously invested in expanding her knowledge and skillset, undertaking further education in adjoining industries, including; hairdressing, beauty therapy, advanced aesthetic practices, wound management, scar care, and jewellery design and crafting. This multidisciplinary expertise informs her approach to piercing, with a strong focus on safety, healing outcomes, anatomical suitability, long-term results and a truly beautiful piercing that embodies the clients aesthetic goals.

Since starting in 2003, Cherry has since become a leading figure in the Australian body piercing industry and is now one of the longest standing actively piercing practitioners.

To her credit, Cherry Sutherland was the first member of both the Association of Professional Piercers (APP) and the Australian United Professional Piercers (AUPP) in Victoria, helping to raise and set the standard for safe, professional piercing practices within the state. She has also contributed to the industry as an educator and presenter, sharing knowledge on best practices and advancing industry standards along side skill development for piercers.

While Cherry has as of 2026 chosen to disassociate from the AUPP, she remains a strong advocate for the ethics and values of the APP, which she holds an active membership with and is verifiable at: https://safepiercing.org/find-a-piercer/ 

At Cherrycore, all team members are personally trained under Cherry Sutherland, ensuring consistency in technique, safety standards, and client care across the studio.

Cherrycore was created from Cherry’s vision to redefine the body piercing experience.

After entering the industry in 2003, Cherry felt there was a need to shift away from piercing being limited to alternative subcultures, and set out to build a space that reflects a new era of inclusivity, professionalism, and an elevated client experience. Since opening in 2011, Cherrycore has grown into a studio known for its luxury service, high-quality jewellery, and commitment to excellence for all who wish to adorn their bodies.

Cherrycore specialises in piercings from basic needs to advance styling curations both in store and online with worldwide shipping.